About Us
We're a marketing consulting firm based in Oradea that helps businesses cut through the noise. Been doing this for 13 years, and we've learned what works and what's just expensive busy work. Our clients are small to mid-sized companies tired of generic advice and cookie-cutter strategies. We dig into your specific situation, figure out what's broken, and fix it. No fluff. Just real marketing that drives real results.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Our Story
Started Apex Strategic back in 2011 when we got tired of watching good companies throw money at bad campaigns. Built the practice from scratch, one client at a time. Made plenty of mistakes early on — learned from every single one. Our reputation grew because we delivered. Word spread. Now we work with 47 active clients across Timiș and surrounding regions, handling everything from brand strategy to campaign execution. Still run it the same way we started: honest work, real accountability.
Our Core Values
The principles that guide everything we do
Straight Talk
We tell you what we think, even if it's not what you want to hear. Sugar coating problems doesn't solve them.
Results Over Activity
Busy work means nothing. We measure everything against actual business outcomes — leads, sales, brand awareness. That's it.
Deep Work
Surface-level analysis produces surface-level results. We dig. We ask uncomfortable questions. We understand your market before we touch your strategy.
Adaptability
Markets shift. Platforms change. Audience behavior evolves. So do we. Rigid strategies fail. We stay flexible and responsive.
Meet Our Team
The people behind Apex Strategic
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Cristian Popescu
Founder & Strategy Director
Started Apex after running marketing for 8 years at a regional e-commerce company. Built the strategy framework we still use. Obsessed with understanding customer behavior.
Ioana Kovacs
Campaign Manager
Handles day-to-day campaign execution and client relationships. Comes from digital agency background. Keeps projects on track and budgets honest. Real problem solver.
Mihai Stancu
Data & Analytics Lead
Former IT professional who switched to marketing analytics. Turns raw numbers into actual insights. Obsesses over metrics and attribution. Makes data make sense.
Our Mission
Help Romanian businesses build sustainable growth through honest, data-driven marketing strategies. We're here to replace guesswork with insight and wasted budgets with measurable returns.
Our Vision
Create a market where smart marketing strategy is accessible to every business, not just those with corporate budgets. We want our clients winning because their marketing actually makes sense.